MaDD is all about Making a Difference Differently !

We now live in a world of complex and expanding business geographies, increased access to knowledge, powerful well-informed democracies with rising economic inequalities, expanding plethora of opportunities and a degrading environment. Organizations of every nature – companies, non-profits, research organizations, government and financial institutions – face the challenge of collectively moving forward in a sustainable manner.  The need for change today is more accepted than ever.

Consequently, there is a strong need of a high-quality professional organization that can:

• Work together with businesses to help them become value creating powerhouses for their shareholders;
  Value that sees social responsibility as an opportunity for profit maximization, and not an obligatory charity;
  Value that is environmentally foresighted and views green obligations as an opportunity to optimize costs;
  Value that takes along the employees as ambassadors of change;
  Value that is sustainable.



• Work together with non-profits to help them become more professional and financially self-sustainable;
  To multiply and maximize their intents of social/environmental impact by logical optimization of their supply chains, operations, communications and reach;
  To help them develop efficient, unique and innovative business models, so that they spend maximum available time in value creation and not on fund-raising.



• Work together with international organizations to carry out research projects of the highest quality where it is needed and accessible to the most in need; that will also help others multiply their impact.



• Work together with budding (responsible) entrepreneurs to help them realize the maximum potential of their dreams;
  To work with them on integrating social, environmental and financial capital into their business models;
  To indicate the short-term & long-term risks attached to their ideas and together work for corresponding response strategies.



• Work together with government and financial institutions to help them in optimal facilitation of all the aforementioned entities;
  In becoming the ideal impact enablers by conducive policy making;
  In enforcing effective checks and balances;
  In channelizing funds towards maximum impact.

Hence, MaDD!

Key Definitions
Sustainability: "Forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs." – World Commission on Environment and Development
Responsible Enterprise: An enterprise that has sustainability – social, environmental and economic – integrated into its vision, values and actions.